§ THE DOCTRINE · SIX DISCIPLINES · ONE ANSWER
Six disciplines. One answer.
Every engagement passes through each discipline in sequence. No pillar is optional. No pillar is outsourced. This is the only way a brand becomes the answer.
§ I · THE POSITION
We do not sell traffic. We sell the right to be chosen — by algorithms, by editors, by the quiet consensus of a category. Our engagements end when a house becomes the default answer, and not one second before.
§ THE SIX DISCIPLINES
I
§ CLASSICAL SEARCH
SEO — Classical Search Architecture
Technical structure, entity graphs, crawl economy, on-page engineering. The substrate on which every other pillar stands.
Technical audit · entity engineering · internal link graph · schema · core web vitals
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II
§ GENERATIVE ENGINE
GEO — Generative Engine Optimization
Answer assets engineered for extraction. Direct-response blocks, comparison pages, buyer guides, and entity citations that LLMs quote verbatim.
Answer architecture · citation fabric · model-readable prose · extractive formatting
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III
§ AI VISIBILITY
AI Search — The Answer Engine
Recommendation frequency inside ChatGPT, Gemini, Claude, Perplexity. Brand recall where search no longer returns links — it returns a choice.
LLM citation tracking · entity canonicalization · answer-surface tuning · AI shelf placement
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IV
§ AUTHORITY
Authority — Editorial & Citation
Press placement, editorial citations, podcast residencies, research reports. The third-party signal layer that trains both humans and machines to trust you.
Tier-1 press · research publication · editor relations · podcast strategy · founder voice
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V
§ PERFORMANCE
Performance — Paid & Programmatic
Paid acquisition at the margins of organic dominance. Disciplined media, measured returns, and creative that refuses to embarrass the brand it serves.
Paid search · paid social · creative production · measurement · MMM
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VI
§ REVENUE
Revenue — The Compounding Layer
The line all five disciplines serve. Pipeline constructed from organic, paid, and editorial surfaces, attributed honestly, compounded quarterly.
Pipeline design · CRO · lifecycle · attribution · compounding review
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§ THE METHOD · FIVE CHAMBERS
We pass every engagement through five chambers. In order. Every time.
§ I
Observe
We audit your category, your competitors, and your current position in both search indexes and model memory.
§ II
Position
We decide the sentence the market will use to describe you. Then we build every asset that sentence requires.
§ III
Engineer
Technical substrate, entity graph, answer architecture. The machinery beneath the prose.
§ IV
Amplify
Editorial placement, citation fabric, paid distribution. The signals that train both humans and machines.
§ V
Compound
Quarterly review, competitive reset, asset retirement. Position defended, then extended.
§ ENGAGEMENTS
Four shapes. One standard.
§ I · AI VISIBILITY AUDIT
A forensic read of your presence inside every answer engine.
Two-week sprint. Written dossier. Entity-level analysis across classical search, GEO, and AI search. Delivered in print and digital.
FROM
$12,500
FIXED FEE
§ II · GEO GROWTH ENGINE
The full substrate: SEO, GEO, AI visibility — run monthly.
Twelve-month minimum. Technical governance, content production, answer engineering, and monthly partner review.
FROM
$18,000/mo
RETAINER
§ III · AUTHORITY CONTENT STUDIO
Editorial publishing at the cadence of a magazine.
A retained editorial unit producing long-form, research, press placement, and podcast surface — every month, to the studio standard.
FROM
$24,000/mo
RETAINER
§ IV · CATEGORY TAKEOVER
A three-year mandate to make you the default answer.
One house per category, per region. All six disciplines, governed by a partner, compounded across thirty-six months.
BY
Engagement
PRIVATE
§ THE STANDING ORDER
Ranked. Recommended. Remembered.
Three conditions. In that order. Without exception.
COMMISSION THE STUDIO →
§ WORK
§ LOCATIONS
Monaco · MC
Geneva · CH
New York · USA
WIELE
© MMXXVI · WIELE GROUP
RANKED · RECOMMENDED · REMEMBERED